Power houses' like Matthew Williamson, Jimmy Choo have been teaming up with H&M to give fashionista's high fashion with recessionista prices. H&M has announced that Sonia Rykiel has teamed up with H&M to bring the heat for the Holiday season and spring 2010. Sonia Rykiel a true fashion icon is known for her signature style capturing the essence of femininity, yet staying true to the idea of clothing being functional, comfortable and wearable.I personally cannot wait to see the Hauteness that is unleashed with this collaboration.
"The French house founded by the “Queen of Knits” represents the distinctive, modern and impertinent spirit of Paris. This marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M."
